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BOSS Sunglasses Celebrate End of Barcelona World Race

On the 22nd April, at 00:49 the HUGO BOSS IMOCA 60 sailed into Barcelona, crossing the finish line after 111 days and 10 hours at sea and ranking seventh in the double-handed non-stop, round the world, Barcelona World Race.


At the beginning of April, as HUGO BOSS was going to reach the Equator, HUGO BOSS Eyewear launched its “Sailing” Project through the top European media with the strapline “Follow your vision”.

The official sunglasses collection includes the outstanding “ALEX 99” BOSS 0338/S available at Blaze Sunglasses, the official eyewear worn by skipper Alex Thomson and the crew of the HUGO BOSS IMOCA 60. Available in a range of colours including blue, matt black, gloss black and aluminum, these styles are ideal for sports activities but also for everyday wear.

After celebrating the return of HUGO BOSS, the team supported by HUGO BOSS and HUGO BOSS Eyewear will prepare the boat to take part in the Europa Race. In keeping with the great tradition of fully crewed races over a number of legs, the Europa Race - which starts in Istanbul on 3 July with Alex Thomson back at the helm - brings together a fleet of fifteen boats every two years, raced by today’s top sailors.

At 13:00 on 31 December 2010, 14 boats left Barcelona on a 25,000-mile sailing race around the world two-handed – non-stop over some three months. Among these was the yacht HUGO BOSS, an IMOCA 60 sailed by the partnership of Andy Meiklejohn from New Zealand (34) and Wouter Verbraak from the Netherlands (35). Verbraak came in as a last-minute replacement for the British skipper owner Alex Thomson (36) who underwent an emergency appendectomy 48 hours before the off. Boat and crew are supported by HUGO BOSS and HUGO BOSS Eyewear. As part of that collaboration, Safilo has designed and produced the fantastic BOSS 0338/S sunglasses, the “ALEX 99” worn by the crew of the HUGO BOSS.

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