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New Releases

Here you can find details of the latest sunglasses which are changing the fashion industry one frame at a time.
  • Wimbledon Wins!

    Hopefully by now you have consumed enough cream and strawberries to last you a lifetime watching Murray and Nadal battle it out from the comfort of your own home or positioned on the side-lines at...
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  • Father’s Day Favourites

    Top picks for dad Is your dad the type to go mountain biking on the weekends in his spare time? Does he have a love for running potentially having completed a half marathon or two? If so we suggest...
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  • Who would you vote for? – Sunglasses Manifesto

    Gucci - A contemporary and luxurious brand promising the ultimate stylish accessory. - A glorious tortoise yellow colouring to get you through those dark and dreary days, trustworthy for any...
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  • London Fashion Week Sunglass Success

    Donning the most wanted styles seen at London fashion week may place you 5 steps ahead of the crowd, you don’t have to be a slave to fashion to achieve this. Just because you are buying discount...
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  • Award-winning sunglasses

    We are the midst of the awards season and the red carpet is littered with robes from the greatest fashion houses. So far, we've encountered the stars at the Oscar Luncheon, BAFTAs and Grammy Awards...
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  • Oakley's Prized Prizm

    The Prizm lens is one of our biggest sellers and feature within the most popular models amongst the Oakley ski goggle collection. The Prizm lens specialises in the restoration of a highly...
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  • WINTER X GAMES 2015 ARE HERE...

    Yesterday we were caught up with the exciting launch of this year's Winter X Games. Sadly, we can't be in Aspen (Colarado) physically, but we can admire the dramatic showdowns from afar here in...
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  • Emporio Armani Fashion Show Fall/Winter 2015-16

    Emporio Armani Menswear Fashion Show's mood was to dance amongst the shadows and play with the futuristic undertones of round sunglasses. The constant presence of round frames teamed with chunky...
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  • Oakley's secret weapon: Prizm lens

    Prizm lens technology is the latest phenomenon for the Oakley's ski goggle ranges. The lens technology enhances colour contrasts and allows exceptional visibility on the slopes, giving your...
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  • Show off with Oakley Red Iridium Polarised lenses

    Red Iridium polarised lenses are designed to help the dedicated joggers and cyclists reach their goals on the road. Glare can be a major stress by making your eyes incredibly tired from the...
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  • Cheryl wears Ray-Ban Cosmo for X-Factor's Judge Houses this weekend

    Cheryl Fernandez-Versini was spotted wearing the famous Ray-Ban Cosmo range in X-Factor's sneaky peek shots. This weekend is the "Judge's Houses" stage of the singing competition, where...
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  • Gucci's rounded wonder

    Like Emporio Armani, Gucci are also hinting that round sunglasses will dominate the summer wardrobes next year. During Gucci's show for Milan Fashion Week, the graceful display of the unique golden...
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  • Our new Oakley arrivals

    Oakley has a constant presence within the sporting industry and is highly regarded as one of the world's best sports brands. With their determination and devotion towards producing quality...
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  • Emporio Armani's Blue Shades Are On Show SS15

      The youthful market brand, Emporio Armani, has always been a cut above the rest of the brands. With their experimental designs, they are sure to impress and dazzle the audience with their...
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  • Giorgio Armani's "Films of City Frames"

    Being the proud sponsors of 2014 Toronto International Film Festival, Giorgio Armani has declared his love for the big screen. Giorgio Armani has announced his latest project "Films of City...
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