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Latest Sunglasses Fashion


    Yesterday we were caught up with the exciting launch of this year's Winter X Games. Sadly, we can't be in Aspen (Colarado) physically, but we can admire the dramatic showdowns from afar here in...
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  • Emporio Armani Fashion Show Fall/Winter 2015-16

    Emporio Armani Menswear Fashion Show's mood was to dance amongst the shadows and play with the futuristic undertones of round sunglasses. The constant presence of round frames teamed with chunky...
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  • Ray-Ban's V.I.Ps

    It seems we are experiencing a touch of Ray-Ban worshipping this month. Global superstars, Rihanna and Sam Smith, have both been spotted sporting the Ray-Ban sunglasses. Rihanna looks rather...
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    We're collaborating with the fitness fanatics, SNC Direct, to offer £300 worth of gift vouchers to spend at our stores. That's right! You could win £150 to spend at SNC Direct and £150 to spend...
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    Over the New Years' break, Madonna was spotted at the stunning skiing resort of Gstaad, Switzerland. Enjoying her family getaway, Madonna flexed her skills on the slopes and shared tender moments...
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  • Calvin Harris fronts Armani's SS15 campaign

    Musical genius, Calvin Harris, has been revealed as the face of the new Emporio Armani SS15 campaign. Known for his musical talents and his chart topping collaborations with the likes of Ellie...
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  • A Bundle Of Family Fun Competition

    We've teamed up with the fabulous Jaques of London to offer one lucky winner a massive traditional games bundle along with a pair of Gucci and Carrerino Children's sunglasses. The prize includes:...
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  • Oakley's secret weapon: Prizm lens

    Prizm lens technology is the latest phenomenon for the Oakley's ski goggle ranges. The lens technology enhances colour contrasts and allows exceptional visibility on the slopes, giving your...
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  • Blogger Big Giveaway

    We've teamed up with Michelle, from the Thou Shalt Not Covet blog, and her big Christmas giveaway!  There are plenty of fantastic prizes, including our contribution of the Ray-Ban Ice Pop Grape!...
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  • Guetta's Dangerous Carrera Craze

    David Guetta's music video for "Dangerous" is the glowing example of what makes Carrera sunglasses awesome! Here at Blaze, we were very excited over Guetta's latest video release and played the...
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  • Where's Your Ideal Winter Getaway?

    Are you looking to get away this season but unsure of where you should go? Whether you’re searching for adventure on the slopes, or prefer lounging in a hot tub, we have gathered the best places...
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  • SPOTTED: Katy Perry with Ray-Ban

    elsewhere Katy Perry rocked her Ray-Ban Wayfarer shades whilst cycling in Australia this month. The singer was keen to explore the sights, but behind the legendary frames. Known for her...
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  • Light up those slopes this winter!

    Sweet Production's "Afterglow" short film showcases the extreme lengths skiers go to for a perfect shot, capturing the beauty of their sport. With a combination of drones and cameras on the...
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  • The magical leap for your sunglasses

    Based in Florida, Magic Leap have unveiled their latest technology to merge our reality with the virtual. Backed by Google and other tech powerhouses, this technology is not to be messed with. This...
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    Who’s excited for Christmas? We Are! We've joined forces with the wonderful Great Gizmos team to offer a fantastic Christmas bundle! You could take home a hamper full of goodies, including: A...
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